1st Edition 1924. With two text illustrations and fifteen full page hand-coloured pochoir plates (with mutiple images) on Chinese paper tipped-in on thick paper. One plate missing. As issued loose in original wrappers with pochoir illustration on upper cover, silk ties. Major loss to tissue paper cover. Some wear at outer edge but overall good. Wonderful hand pained stunning and beautiful art deco fashion plates. The exclusive Art Déco journal "Les Idées Nouvelles de la Mode" was published by Joumard between 1922 and 1932 illustrating the height of French fashion at the time. Rare to find virtually complete of this annual series. The softcover book is good and quite bright. Edges rubbed and nicked. Major loss. Contents good and plates in nice condition. Odd fine edge creasing/nicks.